The Inspiration behind our latest collection

Updated: Oct 20

Not all brides want to wear a princess gown on their wedding day. And not every bride feels comfortable spending thousands on a dress that they will only ever wear once.


At Frock Goddess our mission has always been to design non tradition, affordable bridal clothing with the focus primarily on fashion which is white (and sometimes other colours!) rather than ‘wedding dresses’. We think that brides should feel relaxed and a bridal version of themselves on their big day.


With the necessity for smaller, more intimate weddings we have found that there is an increased demand for super chilled out bridal fashion. Therefore, our City Hall Bride collection features our most laid-back bridal wear yet including bridal trousers, short wedding dresses and separates.


I was keen to design an entire range of pieces that could be worn again after the wedding: either on their own or mixed into the bride’s wardrobe with other pieces that are already there. To me this makes perfect sense from a financial and sustainability point of view. Plus, what could be more special that have a constant reminder of your wedding day in your wardrobe!


So not only do you not have to spend thousands on your wedding outfit – you also get to wear it again after the wedding.



The Wedding Dresses




vegan bamboo silk white knee length wedding dress with pockets


The Emily Dress (named after my youngest daughter) is a timeless classic. The dress can be customised in length so you can choose knee length or full length. I have added a little bridal belt and pockets.


The dress is made from bamboo silk which a beautiful vegan alternative to silk. And it is fully lined with certified organic cotton.




Long sleeve see through lace wedding dress